Yesterday, while checking out some books at Fully Booked in SM Mall of Asia, I came across some books by marketing guru Seth Godin. Godin wrote books such as The Purple Cow and Sundae Meatball. I easily noticed his books because the title were just weird. I didn’t get his books, but found some time to search for some videos of him in TED.
This one talks about having remarkable ideas and telling them to people who cares to listen and hope that they tell their friends. He’s got very interesting insights.
Marketing these days are so interesting to me. I just feel it’s an exciting field that squeezes the creativity out of one person.