WATCH: Guy Kawasaki’s The Art of the Start

Guy Kawasaki talks about ten important things to consider when starting a business. According to Kawasaki, a startup must:

1. Make meaning
2. Make a mantra
3. Get going
4. Define a business model
5. Weave a MAT (milestones, assumptions, tasks)
6. Niche thyself
7. Follow the 10/20/30 rule
8. Hire infected people
9. Lower the barriers to adoption
10. Seed the clouds

I love the way Kawasaki presents. He adds a lot of humor to his speeches plus his insights are really worth knowing. Watch his 4-part video of his keynote presentation about the Art of the Start. It’s really insightful and entertaining.



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